News
Here you can read news about what's going on in the innovation program Xperience Next.

Technical shifts in sports
Sports events contribute and create power, events and infrastructure to a city, region and country. But sports need to strengthen their digital muscles. Do you have ideas for technical possibilities? Do you want to be a test bed for the latest technology? Then we are here as the innovation arena - here we explore, test and find innovative results through projects.
Sharing webinar - update from Xperience Next
Anna Laurin from Xperience Next presented the innovation program at a webinar of Turistrådet Västsverige online. She also presented two pilot projects. One where you can model the future with the help of gamification and the second one, where you create experiences with the help of digital dimensions for new audiences before, during and after a performance. Click to reach the recorded session.
Become an intelligent and sustainable destination through data-driven decision-making
Data contributes to unique insights - not only about your business for you as an individual business, but for your industry, your geographic location or your entire destination. Insights lead to better understanding of customer behavior and purchasing power - and understanding leads to more accurate decisions. On Tuesday 21 February, Xperience Next is organizing a hybrid seminar on how you, your business, your industry and your destination can take the step into data-driven development and deeper insights into people's behaviour.
What if the computer does the images from now on?
Xperience Next zooming in on Artificial Intelligence and Image Production, in a seminar on December 6. We have gathered a lot of virtual packages under the christmas tree. Warm welcome to network and embrace the cool insights into the latest creative expressions.
Looking into the future of conferences
In what format will we professionally meet in the future? Will the concept 'conference room' take on a new meaning? And how should the meeting industry face the future digital transformation? Xperience Next has together with Leif Denti, University of Gothenburg written a prestudy of the topic. Download and read further.
First step to establish the international research program
Researchers at School of Business, Economics and Law at the University of Gothenburg have started a European network with a focus on tourism and experiences. Finding collaborations with the industry is an important part and Xperience Next at Lindholmen Science Park AB is on board.
New partnership in Norway signed
Xperience Next is now a proud program partner with Halden municipality, Norway. They have a clear objective - Halden Municipality shall be Norway's most innovative municipality and together we want to reach this objective and vision.