On November 11 Xperience Next invited to a seminar, together with Leif Denti, University of Gothenburg to present the prestudy of Professional Meetings. The prestudy is founded by Göteborg & Co who also spoke at the seminar. Swedish Fair/Gothia Towers, West Sweden Tourist Board, Uni3 by Geely and World of Volvo are interviewed the prestudy and they all presented their insights and trends thoughts during the seminar.