Get to know Xperience Next – the experience industry's innovation arena

The tourism industry was one of the worst affected when the pandemic hit. But Corona also triggered a frenetic development, where restaurants continued to cook food that was delivered to homes and where Swedish nature experiences replaced trips to Thailand.

Xperience Next is the experience industry's arena for continued innovation and development. It is one of 13 innovation programs at Lindholmen Science Park in Gothenburg, which for 20 years has promoted change and development in the automotive industry and today is an innovation muscle for e.g. electrification, digitalization, automation, pre-hospital care, media & democracy, and since 2022 also runs an arena for the transformation of the experience industry.

On March 8, you will have the opportunity to hear Anna Laurin, project maker from Xperience Next, tell you what is going on in the experience industry.