Tourism Agenda develops a new international standard for how to measure economic values in the tourism industry.

Tourism Agenda’s goal is to research and develop a tool to anticipate trends and customer needs, with the help of big data and customer transaction mapping, in order to gain knowledge and insights into investing in the development of sustainable experiences. To redefine the commercial ecosystem and go from insight-based business to statistics-based in big data and transactions is a game changer for the experience industry.

After the pandemic, the industry faces new challenges. The world around us is changing and we need to know quickly and easily how society and the industry are affected. To help visitors do the right thing, we need to understand how they think. By creating a joint ecosystem for data, it will be easier for the industry to get a complete picture of visitors, both before, during and after their visit. How do they think before their visit, and how do they plan, book and share their experience? Where do they stay when they are at the destination? Where do they eat? Which activities do they do?

By increasing knowledge about the visitor, experience industry businesses can learn from historical data, interact with visitors using real-time data, and get a glimpse into the future by using machine learning, big data and predictive analyses.