Xperience Next is an internationally attractive innovation environment, with western Sweden as a node - a dynamic meeting place for the development of the sustainable experience industry of the future.
With this kick-off, we want to celebrate that the innovation program is launched towards the future, together with you.
By gathering and activating the players in the experience industry, innovation collaborations are driven that generate new insights, tools, methods and business models. Together with national and international partners from business, the public sector and academia, we develop the experience industry in collaboration.